Pantone 18-3224

My ex boss used to say that I was ‘good with colour’. I think I’m ok. Deep down inside I sometimes wonder what it would be like to be part of a colour think tank. I’m sure that’s what the staff at Pantone must do every day. I have a utopian vision of what their offices must look like, swatches of colour wallpaper and a colour wheel board room with a conveyor belt of dyes and inks. Haha.  Maybe not.

Every year, Pantone, the leading authority on colour, pick a colour which they feel best represents the ‘mood’ of the year. Their endless research trails across fashion, travel, technology, economics and more… finally bringing them to one hue, which they proclaim as the shade of the year. Inevitably, everyone in the creative industry from fashion designers to interior stylists and florists are inspired and often reference these hues. Not everyone finds this colour rush appealing as naturally it cultivates more consumerism. But i think its a great dialogue starter on colour. I enjoy reading about the decision process and the language in which colour is spoken about which I find often transcends many cultural and aesthetic preferences. It’s interesting to read an ‘authority’s’ understanding of these colours – something which is often so personal and subjective, often conjuring emotion that is personal and distinct to the wearer/viewer, is somewhat captured and pluralised.

Once again, the colour czars have spoken, and this year, the colour is Radiant Orchid, Pantone 18-3224. And I have to say, although it does remind me of a grandmothers country garden meets the interior of a restaurant in Beijing, I’m very drawn to this shade. It’s wonderful on my yellow based skin tone, and with the weather changing in England, there is something infectiously warm, fresh, light and optimistic about this hue. I almost sound Pantone-ish now. Haha.

The shade has already had an impact on fashion with the likes of Missoni and Max Mara gloriously including it in their garments on the S/S2014 runway. The colour isn’t quite lilac or lavender, or even magenta, but almost has pink undertones. Against yellow, it’s just a party! But with warm sandy tones and linen whites or powder blues, it truly takes command. I love it and am looking forward to draping in this majestic hue this season when the mood strikes.

Here’s what Pantone had to say: “While the 2013 color of the year, PANTONE 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.”

“An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.”

CARLSTADT, N.J., Dec. 5, 2013 – Pantone, an X-Rite company and the global authority, today announced PANTONE® 18-3224 Radiant Orchid, a captivating, magical, enigmatic purple, as the color of the year for 2014.

PANTONE PRESS STATEMENThttp://www.pantone.co.uk/pages/pantone/pantone.aspx?pg=21128&ca=10

© 2014  Shroomantics ~ Rahima Begum

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About shroomantics

Artist, Activist, Maker, Thinker, Creator, Shaker, Nature Lover :) Join my creative journey at shroomantics.wordpress.com

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