The Lotus Effect – Wins

I’ve always had a soft spot for his work. He makes wool trans-seasonal. And delicately puts the crown back on weaving and heritage crafts but bringing a contemporary, timeless and internationally wearable feel to each of his pieces.

Karl Lagerfeld, Yves Saint Laurent, Donna Karan, Giorgio Armani have all won the prestigious International Woolmark Prize, but this year, I was delighted to see Rahul Mishra, one of my most beloved designers, win and seriously raise the stakes for this annual celebration.

On Friday, February 21st, the five finalists~ Altuzarra, Rahul Mishra, Sibling, Christopher Esber, and ffiXXed, each presented a six-piece collection to a panel of judges that included Vogue Italia’s Franca Sozzani, It girl Alexa Chung, and Gucci’s Frida Giannini.

The International Woolmark Prize is a prestigious award, and addresses the important elements required for a designer to succeed in today’s market, commerciality, adaptability, innovation and a global approach to fashion. I was cheering for Mishra all the way, and to my delight, a well deserved collection won.

His award-winning capsule range, “The Lotus Effect” had many firsts including design interventions that made wool trans-seasonal and also much more wearable for various environments.

“I am very proud that I could show a new side of Indian fashion,” explained Mishra, who created beautifully geometric, hand-embroidered pieces that will now be stocked at boutiques like Harvey Nichols, 10 Corso Como, and Colette as part of his prize.

What I really love about each of the pieces in this capsule collection is the way in which Mishra has displayed almost an academic study in wool’s infinite possibilities. Its art. Inspired by nature, buddhism and hinduism, the cityscapes of New York and Mumbai, Islamic Mosaics – all depicted in ornate detailing made to look like beading, threaded embroideries and silk jacquards, but were crafted entirely from sheep’s wool. A real ode to wool itself. This is reflective in many of his collections – a sense of workmanship and the re-construction of ancient techniques and aesthetics into something which is fresh, simple, delicate even and borderless and appealing to a wider global market.

This skill, vision and well spun approach is rooted in Mishra’s history and understanding of his culture and the ways in which he can contribute to celebrating  it in an exciting manner on an international platform.

Mishra is known for his contribution to Indian handlooms, and  is continuously working on empowering and employing the Indian Craft Community through his sustainable design interventions. His brand’s philosophy revolves around integrating the rich heritage of Indian craft with the constantly varying pulse of global fashion.

Mishra became the first non-European designer to win the prestigious scholarship at the Istituto Marangoni, Milan, and in 2009 he featured in the list of the top 20 young Indians who would shape India’s future for VISION-INDIA 2020. More recently, Mishra featured in ‘the Power List of 25 most influencing Indians’ by ELLE magazine.

I love this collection and await with baited breath for what is to come from this relevant, talented and incredibly dynamic designer.

© 2014  Shroomantics ~ Rahima Begum



About shroomantics

Artist, Activist, Maker, Thinker, Creator, Shaker, Nature Lover :) Join my creative journey at

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